Mistakes while creating Pay Per Click Advertising are common but to fix each of them means churning out extra revenue every month. Already PPC campaigns are expensive and to correct the mistakes will mean more expenses. Below are some of the Pay Per Click Advertising mistakes that most marketers seem to make:
- Geo-Targeting: You may be selling products all over the world, but people are keen on using local providers. Search engines allow marketers to geo target their PPC campaign by state.
- Landing Page: Some people lose revenue on their landing page. If your ad message does not match with your landing page, it will be a big turn off for the visitors.
- Focusing on Negative keywords: If you’re paying too much for the wrong set of keywords, the whole effort will be a waste. You won’t want to pay for the keywords which visitors are not going to click on or pay for.
- Not Using Keywords in Ad Copy: A simple yet important mistake. You must put keywords into the ad copy. The ad copy will be relevant and the keywords will be bold.
Now, you can avoid the above few mistakes to make your Pay Per Click Advertising campaign successful.
