Online Press release distribution will give you a better option for improving your web site’s promotion campaign. It will earn you ample of links from relevant sources. But, there are two important reasons for distributing press releases online. Always keep in mind; the purpose of a press release is extremely important from the very beginning. The reason behind this is that online distribution falls into one of the two camps:
1. Search Engine Optimization: Many web site owners create press releases for the sole purpose of search engine optimization. This is because it helps improve the search engine rankings of their web site. Some SEO practices are totally forbidden by major search engines like Google but online press release distribution is not one of them. In fact, this strategy can be extremely crucial for marketing purposes. When press releases are submitted to various online news sources, a back link is provided to your web site. A press release that is included in a number of sites increases the site’s listing, which is the true purpose of SEO.
2. Traditional Media: This is the other reason for creating Online press release submission. Web site owners create and submit press releases to various news sources for having their article run in a traditional media outlet. This kind of a press release will be printed in the newspaper or showcased as a part of a radio or television newscast.
